Blue Pencil are a specialist legal recruitment consultancy. They came to us as they wanted to update their image and digital presence. We gave their brand a refresh and came up with a digital strategy that could poke fun at the competition whilst remaining an authority in the industry. The challenge was to turn a dull subject into something engaging.
- Blue Pencil
- Legal Recruitment
- Q2 2021
Blue pencil has a legal background. Legal documents were originally marked up with a blue pencil.
We wanted to keep mix up the blue and black and white imagery to give some contrast. The social media content strategy highlighted the importance of their unique offering. We wanted to keep the ‘hand drawing’ element to tie back to the origin of the name.