Bluecoast Brewing are a local beer manufacturer. They launched with a bit of a buzz but that has not materialised into sales. We were tasked with updating their website and marketing materials. The existing site did not have inline shopping – basically run like 2 sites – with a visual site and a link to a shop to make your purchases on shopify. The first mission was to integrate the nice designs with a full e-commerce shop.
- Blue Coast
- Q2 2022
We had several challenges with the site in terms of functionality. Including coupons, integrated shipping, beer locator. To name a few
As well as brining the websites together we also linked the CRM to the site. following the site, we designed a series of email campaigns and user journeys. These journeys have been automated for things such as purchase funnel. Adwords and social media was then designed to support the web and email marketing.