Inwards Marine
Rebrand, new website & marketing
Inwards Marine are a family business specialising in Ferretti yachts as well as berths. We took inspiration from the Riva colours and the wealth of stock of images and videos made available by the Ferretti group.
We wanted to keep a clean consistant look throughout the site. Paying particular attention to spacing. The logo and overall branding was also updated before we tackled the website.
- Inwards Marine
- Yachting
- Q1 2023
The site is custom coded and designed on the wordpress CMS framework. We added design and interactivity with Elementor pro - which allows the customer to take over admin without developer intervention.
We added in custom API feeds to pull yachts from their CRM system. This means they update only in one location and the yachts and berths are displayed in multiple locations automatically.
The website's mobile responsiveness was made a priority so individual yachts could be seen in a packaged and designed way suitable for mobile. Then a shareable link can be created in place of a simple pdf. This way the link remains dynamic.
