Leaflet Distribution Company
The Leaflet Distribution Company is a UK-based direct mail distributor. Their old brand was dated and they wanted to stand out against very traditional looking competition. The company want to appear modern and trustworthy. They want an identity that will allow them to highlight the tracking technology that differentiates them in the market.
- Leaflet Distribution Co
- Direct Marketing
- January, 2018
Brand redesign focusing on the clients objectives. We designed a logo with character to make it memorable and to create unique PR and marketing opportunities.
After an initial consultation, we designed and presented four unique options for the new brand identity. The two favourite options were developed further, until the final design was chosen. Once we were happy with the final logo we created it in different sizes and formats for all applications, both on and offline. We also created a simple one page guideline to enable the client to develop the identity in-house and with other suppliers, across all media.